A top management issue
The product creation process is still not a hot topic within the executive suite. Unfortunately, says Karl Heinz Zachries from CONTACT Software.
Today, Germany’s success as a production location depends mainly on the ability to develop competitive, often leading products for the global market.
Turning innovative ideas into successful products is the main taks of the product development. The product development is the most important actuator within the microstructure of a company. For example obviously more than half of the product costs are induced during the concept and development phase.
Therefore, product development needs to be perceived as a key factor for business success.
Author: Karl Heinz Zachries, CONTACT Software
softlab group MAGAZIN, Nr. 01/2007
